Abstract

In the year 2006, Intel Corporation (Intel) launched its corporate social responsibility (CSR) program named the ‘World Ahead.’ As a part of the ‘World Ahead’ program, Intel started the Baramati project in India in March 2008. The key objective of the project was to use information and communication technologies (ICTs) in providing sustainable solutions for poor communities. For the project, Intel had partnered with governments of several states in the country, and also with IT service companies, Internet service providers etc. The case highlights the main objectives of the ‘World Ahead’ program including accessibility, connectivity, content and education. It discusses in detail the social responsibility initiatives taken by Intel using ICTs in Baramati, India, like providing remote diagnostics, school health monitoring, Intel Teach program, etc.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Recognize the importance of corporate social responsibility (CSR) initiatives by global companies.: Study how CSR initiatives benefit the companies and the communities.: Understand how CSR initiatives help companies in developing new markets.: Examine how

Keywords

Corporate social responsibility, Intel Teach, Emerging markets, Information Communication Technology, Digital inclusion, Intel, Baramati, World Ahead, Non-governmental organizations, NGOs, Tele-health services, WiMAX technology, Accessibility, Connectivity, Content, Skool, Education, Remote Diagnostics, School Health Monitoring System