Abstract

In the last decade, the Indian animation industry witnessed high growth rates largely due to some inherent strengths and the cost advantage that it offered. The companies were adopting different business models, and experts believed that many of these companies were moving up the value chain. However, they felt that the Indian animation industry had a lot of bottlenecks and that Indian animation companies had some weaknesses as well. In such a scenario, the Indian ani-mation companies had to make the right strategic moves in order to tap the full potential of the market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Analyze the Indian animation industry at the backdrop of the global animation industry
• Explore concepts related to value chains and discuss whether the players in the Indian animation industry were moving up the value chain
• and Analyze the various types of business models adopted by the Indian animation companies.

Keywords

Value chain, Business models, Cost advantage, Animation industry, Indian animation industry, Global animation industry