Amazon Kindle: DRM Issues
Price: 200
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Details
Case Code:
CLBE008
Case Length:
4
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Amazon
Industry:
Retailing
Country:
US
Themes:
Stakeholder Management,Digital Privacy, Customer Relationship Management
Abstract
This short case study discusses Amazon’s remote deletion of two eBooks from its customers’ Kindle eBook readers, without their permission, or even their knowledge. The move was widely criticized and raised questions about Amazon’s DRM policies. The case also describes some other instances where Amazon had followed similar courses of action, and also examines the question whether these actions could have an adverse effect on the sales of the eBook reader.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Digital Rights Management
- and DRM for eBooks.
Keywords
Digital Rights Management (DRM), Amazon, Kindle, Big Brother, eBooks, eBook readers