Abstract

This business update discusses about Tata Motors bid to acquire Ford Motor Company’s Jaguar and Land Rover brands. The deal was estimated at US$ 1.5 billion. Ford planned to sell the Jaguar and Land Rover brands as they contributed to a major chunk of losses in Ford Motors. In addition to Tata Motors, other companies like Mahindra & Mahindra and private equity firms like Cerebrus and Ripplewood Holdings were also hoping to acquire Land Rover and Jaguar. However, some analysts raised doubts over Tata Motors capabilities to handle these brands, which were in the league of BMW and Audit.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Tata Motors, Jaguar, Land Rover, Ford Motor Company, Ford, Lincoln, Mercury, Aston Martin, Volvo, Mazda, confidentiality agreement, Corus Group PLC, Mahindra & Mahindra, Cerebrus, Ripplewood Holdings, marquee brands, acquisition, BMW, Audi