Abstract

This micro case study is on the growth strategy adopted by Dabur over the years. It analyzes the organic and inorganic growth paths adopted by Dabur and its strategy to invest in multiple brands for achieving growth.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

growth strategy, organic growth, inorganic growth, umbrella brand, resource utilization, Dabur, Hajmola, Vatika, Chyawanprash, Balsara Group, Colgate Palmolive, Promise, Babool, Meswak, Odonil, Sani Fresh