Abstract

The caselet covers the evolution of the entertainment industry in India. It explains the launch of entertainment channels catering to the local population. The case points out the benefits of targeting kids with special programs.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Cartoon network making it big in India
• Competition between entertainment channels catering to kids
• Reasons for launch of programs in Indian languages
• Consumer reactions to localized content.

Keywords

Doordarshan, Cartoon Network, Sony, Hungama, Zee, Television Audience Measurement (TAM), infotainment, Walt Disney, Walt Disney Television International Asia Pacific (WDTVI-AP), STAR, Disney Channel, Toon Disney Channel, Splash, Viacom, National Geographic Channel