Abstract

BPO’s Tap into Rural India’s Potential, In January 2006, the Chennai based Lason India, announced that it planned to expand its full-time employee base by hiring around 1,600 professionals over the next few months. Lason India is a 100% subsidiary of Lason Inc., a US based Business Process Out-sourcing (BPO) company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

India, Information, Technology, Mini Case, Study, Studies, cases, Business, Processes, Outsourcing, Rural, India's, Employee, Lason, United, States, Company, Industry