Abstract

Indian Cricket - A Global Money Spinner - Ref. No.: ICMR Micro Case Studies, On April 01, 2006, the Board of Control for Cricket in India (BCCI), the governing body for cricket in India, said that it had awarded the contract for the ground rights for the India- Pakistan Friendship Series to Percept D’ Mark International PDM.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Indian Cricket - A Global Money Spinner - ICMR Micro Case Studies, Board of Control for Cricket in India, BCCI, cricket, governing body, award, contract, ground rights, india, Pakistan, India- Pakistan Friendship Series, Percept D'Mark International, PDM, match, Abu Dhabi, television rights, tenders, global media rights, neutral venues, non-International Cricket Council, Abu Dabhi, Sharjah, Dubai, Toronto, New York, Houston, Chicago, Palo Alto, bay area, Singapore, Kuala Lumpur, Hong Kong, marketing sub-committee, Sharad Pawar, Pawar, sporting organization, sport