Abstract

In 2007, the mobile handset major Nokia diversified into the internet services space with the launch of Ovi. Through Ovi, it was expected to provide its users access to a range of services like the Nokia map services, the N-Gage gaming platform and the ‘Nokia Music Store’. While some analysts felt that Ovi would strengthen Nokia’s competitive position, others felt that it was a high-risk initiative which could fail miserably.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Nokia, Ovi, Nokia Music Store, iTunes, iPhone, Apple, market leader, diversification, social network