Abstract

The case describes microfinance initiatives of ICICI Bank, the largest private sector bank in India. In spite of being a new entrant, ICICI Bank has been highly successful in the microfinance sector, primarily because of its innovative microfinance business models. The case discusses some of these models including Bank led & Partnership model. Other microfinance ventures of ICICI Bank are also explained in detail. The case presents how ICICI Bank has made microfinance a viable business proposition for banks.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Need and benefits of microfinance in developing countries like India.

Keywords

ICICI Bank, Microfinance, Self Help Groups, Microcredit, SHG-Bank Linkage Program, Partnership Model, On Tap Securitization Model, Farmer Service Centers, SHARE Microfin, Social Initiatives Group, Microinsurance and Elimination of Rural Poverty