Abstract

The Indian two-wheeler industry is a very dynamic and competitive industry. It was once dominated by local players collaborating with their foreign counterparts. But the last couple of years have seen the foreign players rule the industry. The transformation has shaken once industry majors like Bajaj and TVS. Innovations, the ability to launch new models, and pricing are some of the major factors affecting the industry. The case study will help the participants discuss the dynamics of the Indian two-wheeler industry while doing the industry analysis. It will also help them discuss the big question on the rate of long-term growth and what immediate challenges the industry will have to address to achieve the set growth rates.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the significance of industry analysis
• To learn the role of industry analysis in EIC analysis and in fundamental analysis
• To understand the dynamics of industry analysis
• To perform Porter’s 5-Force and SWOT analysis for the Indian two-wheelers industry

Keywords

Global Two-Wheeler Industry; Foreign Direct Investment; Cost Structure and Profitability; Technology and Research; Demand Drivers; Demand-Supply Position; Nature of Competition; Key Success Factors; Export; Emission Norms; Government Policies