Abstract

A company’s organizational culture plays a vital role in its success. A company’s culture helps it attract the best talent available in the industry. The case discusses the organi-zational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organizational culture. The case provides insight into the work environment, and recruitment process at Google. The case also provides insight into how Google fostered innovation among employees. The case ends with a critique of Google’s organizational culture.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The role of organizational culture in attracting the best talent in the industry.

Keywords

Organizational culture, culture, best talent, industry, Google Inc. ,blended technological innovation, work environment, recruitment process, employees