Abstract

This case is about the recruitment process at Leo Burnett. Leo Burnett is one of the leading advertising agencies worldwide, and has also secured a good position in the Indian advertising industry. The case describes in depth the recruitment process at Leo Burnett and the factors that are considered while hiring any candidate. The case deals with the declining number of applicants at Leo Burnett for the vacancies created. As the company was experiencing high growth, the unfilled vacancies could put additional pressure on the existing team. Therefore, after an employee survey, the HR team identified factors that could have created the problem. The challenge before the team was how to improve the recruitment strategy and make the recruitment process at Leo Burnett more effective.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the issues and challenges in attracting talent.
• To understand how significant the recruitment process is for talent acquisition in any firm.
• To study and identify the factors which affect the recruitment process at Leo Burnett.
• To explore how the recruitment process in a company can be made more effective.

Keywords

Recruitment; Selection; Recruitment process; Talent management; Talent acquisition; Attracting talent; Attracting creative people; Factors affecting recruitment; Internal factors; External factors; Compensation; Brainstorming; Employee survey; Employer branding; Advertising