Marketing Case Studies

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Case Title   Case Code Buy Case
Hershey: Going through a Sweet Recession Details MKTG222

Trader Joe's: A Unique Customer Experience Details MKTG221

Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign Details MKTG220

Hero Honda's Rural Marketing Initiatives in India Details MKTG219

American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment Details MKTG218

IBM Corporation: Targeting the LGBT Segment Details MKTG217

Amylin Pharmaceuticals, Inc.'s Sales Force Strategy Details MKTG216

McDonald's Advertising Strategy - The 'Lost Ring' Campaign Details MKTG215

L'Oréal in China Details MKTG214

Marketing Ghajini: Bollywood's Biggest Blockbuster Details MKTG213

Catch-22 for Kellogg's? Details MKTG212

Barack Obama's Integrated Marketing Communications Strategy Details MKTG211

Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage Details MKTG210

Complan Vs Horlicks: Comparative Advertising and the Question of Ethics Details MKTG209

Rolls-Royce: A Manufacturer at Your Service Details MKTG208

Zappos.Com: Focus on Customer Service Details MKTG207

iRobot's Roomba: Bringing Robots into Homes Details MKTG206

Google and its TV Ads Program Details MKTG205

Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US Details MKTG204

Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture Details MKTG203

UGG Boots: Australian Generic Product to Global Luxury Brand Details MKTG202

Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? Details MKTG201

Improving Sales Force Effectiveness: Bayer's Experiment with New Technology Details MKTG200

Exubera Fiasco: What Went Wrong? Details MKTG199

Exubera Fiasco: What Went Wrong? Details MKTG199

Kleenex: The Saga of a Super Brand Details MKTG198

Destination Marketing: Tourism Australia's Controversial Campaign Details MKTG197

Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco? Details MKTG196

Qube: Market Development for Digital Cinema Details MKTG195

Public Relations at Microsoft Details MKTG194

The Computer is Personal Again': A Global Integrated Marketing Communications Campaign Details MKTG193

Coaching A Sales Team Details MKTG192

Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy Details MKTG191

Perfetti Van Melle: Marketing Mentos in India Details MKTG190

Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand Details MKTG189

Nokia Corporation: Reversing the Decline in Brand Value Details MKTG188

Pricing it Right: Three Caselets in Pricing Details MKTG187

Treading on that Fine Line?: Caselets in Marketing Ethics Details MKTG186

Launching iPhone: Apple's Entry into the Mobile Phone Market Details MKTG185

What's in a Name? Lessons from Three Rebranding Exercises in India Details MKTG184


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