Marketing Case Studies

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Case Title   Case Code Buy Case
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise Details MKTG183

Crisis Management: Dealing with a Product Crisis Details MKTG182

Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal Details MKTG181

Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Details MKTG180

Apple iPod's Promotional and Positioning Strategies Details MKTG179

Tourism Malaysia: Creating 'Brand Malaysia' Details MKTG178

Tata Indica V2 Xeta: Competing in the Indian Small Car Market Details MKTG177

Merck's New Product Development and Launch Strategy for Januvia Details MKTG176

Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India Details MKTG175

Marketing Strategies of Harley-Davidson Details MKTG174

Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management Details MKTG173

Pfizer's Torcetrapib Failure: The Risks of New Drug Development Details MKTG172

Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle Details MKTG171

Bud.TV: Logging Troubles Details MKTG170

Natureworks: Market Development for Bioplastics Details MKTG169

Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live Details MKTG168

Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007 Details MKTG167

Glacéau: Marketing Vitaminwater Details MKTG166

Rovion's InPerson Technology: Changing the Face of Online Advertising Details MKTG165

Harnessing the Power of Online Social Communities for Branding and Market Development Details MKTG164

Philips: Making Sense of Simplicity Details MKTG163

Sony's Battery Recall Fiasco Details MKTG162

Bose Corp.: Better Sound through Research or Better Sales through Marketing? Details MKTG161

Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics Details MKTG160

The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Details MKTG159

Eurail Group GIE: Marketing Rail Travel in Europe Details MKTG158

The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Details MKTG157

Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy Details MKTG156

Unilever's “Real Beauty” Campaign for Dove Details MKTG155

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Details MKTG154

Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Details MKTG153

Dell's Customer Contact Center Operations in India Details MKTG152

Vertu Mobile Phones: Luxury Redefined Details MKTG151

Nike's “Joga Bonito” Marketing Campaign Details MKTG150

Naming a Pharmaceutical Brand: A Product Manager's Dilemma Details MKTG149

Snapple's Marketing - An Unconventional Brand's Claim to Fame Details MKTG148

Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Details MKTG147

Hidesign: Marketing Leather Products Details MKTG146

Haagen-Dazs: Repositioning a Cult Brand Details MKTG145

The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144


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