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Case Title   Case Code Buy Case
Tata Motors in 2005 - A Car for $2000? Details MKTA024

Zara - Expansion Blues Details MKTA023

Unilever in India - Managing Brand Extensions Details MKTA022

Madonna - Two Decades of Successful Personality Marketing Details MKTA021

Lóreal's Global Branding Strategy Details MKTA020

Red Bull Gives You Wiiiings Details MKTA019

NIKE - Evolution of Marketing Strategy Details MKTA018

CavinKare - The Small 'Big' Company Details MKTA017

LVMH - Building Star Brands Details MKTA016

Gillette - Managing Product Innovation Details MKTA015

Harley Davidson - Evolution of Marketing Strategy Details MKTA014

Titan - Building a Brand Details MKTA013

Tanishq - Building a Jewellery Brand Details MKTA012

Amul -Evolution of Marketing Strategy Details MKTA011

Coca-Cola India in 2004 -Marketing Strategy Details MKTA010

Cipla - Capturing the Global AIDS Market Details MKTA009

Unilever in India - Rural Marketing Initiatives Details MKTA008

Detergent Wars in India Details MKTA007

Parachute- Managing India's leading coconut oil brand Details MKTA006

Marico - Managing 'Saffola' Details MKTA005

Unilever in India - Building the Ice creams business Details MKTA004

Unilever in India - Building and Nurturing Brands Details MKTA003

Vanilla Coke in India - B Details MKTA002

Vanilla Coke in India - A Details MKTA001


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