Added Sugar in Baby Food Turns Bitter for Nestle

Case Code: BECG193 Case Length: 12 Pages Period: 1974 - 2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.300 Organization: Nestle S.A. Industry: Food & Beverage Countries: - Themes: Ethics in Marketing, Business Ethics,Socially-responsible Business Practices,Ethics in Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Nestlé had its origins in Vevey, Switzerland, in the mid-1860s. In 1886, a condensed milk factory was started by two brothers, Charles and George Page. As Switzerland had an abundant supply of fresh milk, the condensed milk factory was started under the name Anglo-Swiss Condensed Milk Company. In 1867, Henri Nestlé developed an infant baby food which was milk based and began marketing it for infants who showed intolerance to their mother’s milk. By the year 1875, Nestlé’s products were being sold across the globe in countries such as the US, Argentina, Indonesia, and Egypt. In 1904, Nestlé started selling chocolates after taking over the export sales of chocolate company Peter & Kohler..

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