Added Sugar in Baby Food Turns Bitter for Nestle

Case Code: BECG193 Case Length: 12 Pages Period: 1974 - 2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.300 Organization: Nestle S.A. Industry: Food & Beverage Countries: - Themes: Ethics in Marketing, Business Ethics,Socially-responsible Business Practices,Ethics in Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On April 18, 2024, an International Baby Food Action Network (IBFAN) and Public Eye, a Swiss investigative agency, reported that Nestlé’s baby food sold in India and some of the countries in Asia, Latin America, and Africa contained high levels of added sugar. The report also stated that Nestle was found to be selling the same baby food without added sugar in developed countries such as United Kingdom and Germany. The investigation done by Public Eye on 150 baby products across the world found that the sugar content in infant baby food sold by Nestle in countries such as Philippines, Nigeria, Senegal, Vietnam, Ethiopia, South Africa, Indonesia, Bangladesh and Thailand exceeded international food safety guidelines. An average of 2.7 grams of added sugar was found per serving in ‘Cerelac’ in India. While in Philippines, an average of 7.3 grams of sugar was found per serving of a baby product. (Refer Exhibit I for details of added sugar content in Baby Foods across the World)..

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