Restructuring Unilever

Restructuring Unilever
Case Code: BSTR576
Case Length: 18 Pages
Period: 2016-2019
Pub Date: 2019
Teaching Note: Not Available
Price: Rs.500
Organization: Unilever
Industry: FMCG
Countries: Europe
Themes: Organizational Restructuring, Corporate Restructuring, Competitive Advantage, Diversification, Digital Ecosystem, Organization Structure
Restructuring Unilever
Abstract Case Intro 1 Case Intro 2 Excerpts


The case "Restructuring Unilever" examines the organizational restructuring program at Unilever, a leading FMCG conglomerate. In July 2016, Unilever announced the Connected 4 Growth (C4G) program that aimed to increase its penetration in fast-growing markets, advance its portfolio through acquisitions, and develop more channels through which to sell its products. The C4G program was expected to increase the company’s growth as well as profitability. With C4G, Unilever aimed to achieve long-term sustainable shareholder value creation.

The case discusses the C4G program and its different components in detail. It also analyzes the implementation of the C4G program, the benefits of the program, and Unilever's failed attempt to move corporate headquarters to the Netherlands. The case ends with a discussion on the future strategies of Unilever under its new CEO, Alan Jope.


The case is structured to achieve the following teaching objectives:

  • Understand the changing dynamics of the global FMCG industry
  • Critically analyze the C4G program
  • Examine the strategies adopted by Unilever to implement the C4G program
  • Evaluate the efficacy of the measures adopted by Unilever to improve the financial performance of the company
  • Examine the future strategy of Unilever



Organizational restructuring, Corporate Restructuring, Connected 4 Growth program, FMCG Industry, Competitive Advantage, Acquisition, Diversification, Digital Ecosystem, Kraft Heinz, Product Portfolio, Local Teams, Portfolio Analysis, e-commerce, Organization Structure, Unilever

Buy this case study (Please select any one of the payment options)

Custom Search