Restructuring Unilever

Restructuring Unilever
Case Code: BSTR576
Case Length: 18 Pages
Period: 2016-2019
Pub Date: 2019
Teaching Note: Not Available
Price: Rs.500
Organization: Unilever
Industry: FMCG
Countries: Europe
Themes: Organizational Restructuring, Corporate Restructuring, Competitive Advantage, Diversification, Digital Ecosystem, Organization Structure
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About Unilever

The history of Unilever dated back to 1884 when William Hesketh Lever and his brother James Darcy Lever formed Lever & Co. The same year, they introduced Sunlight, a laundry soap that contained copra or pine kernel oil, which helped it lather more easily than traditional soaps made of animal fats. Sunlight was the world’s first packaged, branded laundry soap. In 1890, Lever & Co became a limited company – Lever Brothers Ltd. (Lever Brothers). Sunlight was a huge success and by the mid-1890s, Lever Brothers was selling nearly 40 000 tons of it a year in the UK. It also started selling the soap in Europe, America, and the British colonies. In 1894, Lever Brothers created an affordable new product – Lifebuoy soap. The same year, the company also became a public company...

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