Bose Corporation`s Competitive Advantages and its Shift to an Online-Only Model
| Case Code: BSTR615
Case Length: 15 Pages
Pub Date: 2020
Teaching Note: Available
| Price: Rs.400
Organization : Bose Corporation
Industry :Electrical & Electronics
Countries : Global
Themes: Competitive Strategy/ Channel Strategy & Development/ Generic Strategy/Core Competence
Abstract Case Intro 1 Case Intro 2 Excerpts
This case is about the strategic decision of Bose Corporation (Bose) to close down its retail stores in North America, Europe, Japan, and Australia. Its retail stores at other locations around the world were to, however, remain open and continue operations. The case dwells upon Bose’s relentless focus on research and development, which gave it a competitive edge over its rivals.
The case details the travails of the retail industry and the onslaughts Bose faced from the e-commerce companies, which led to the closure of several of its retail businesses and a reduction in the number of its stores. Bose’s online strategy is discussed in detail along with its use of social media and online marketing. While some analysts were in favor of the store shutdown, others were quite critical and opined that Bose was likely to return to its store format. The case ends with the question whether Bose’s decision to shut down its stores was right and whether customers would purchase its products online without ‘experiencing’ the products in person.
The case is structured to achieve the following teaching objectives:
- Understand generic competitive strategies and the importance of a competitive strategy.
- Understand the concept of core competence and the bases of competitive advantage.
- Understand the channel strategy and channel levels.
A Note on Bose
Creating Sustainable Competitive Advantage
Delivering Superior Customer Experience
Retail goes Online
Making Bose’s online Model Work
Analysts tear into the Strategic Decision
Competitive Strategies, Generic Strategies, Core Competence, Differentiation, Channel Strategy, Competitive Advantage, Online-only Model, Omni-channel Retailing, Cost Leadership, Differentiation Focus, Single Channel Retailing, Bose Corporation, Online Strategy, e-Commerce, Strategy
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