Bose Corporation`s Competitive Advantages and its Shift to an Online-Only Model

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR615
Case Length: 15 Pages
Period: 2019-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : Bose Corporation
Industry :Electrical & Electronics
Countries : Global
Themes: Competitive Strategy/ Channel Strategy & Development/ Generic Strategy/Core Competence
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


On January 15, 2020, Bose Corporation (Bose) a leading global manufacturer of high-end audio systems, announced that it planned to close all 119 of its retail stores in North America, Europe, Japan, and Australia. However, its remaining 130 stores – located in Southeast Asia, South Korea, Greater China, United Arab Emirates, and India – would remain operational and would not be affected by this decision.

This strategic move by Bose was in response to the growing trend among customers to shop online for its audio products such as speakers and headphones. Though Bose planned to close down its stores, its customers had the choice to check out and purchase its products at retail stores such as Target Corporation , Best Buy Co., Inc. , Apple , and the company’s Amazon storefront..

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