Atom Bank: The "Next Generation" Digital Challenger Bank in UK

Case Code: BSTR567
Case Length: 13 Pages
Period: 2014-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.300
Organization: Atom Bank
Industry: Banking
Countries: UK
Themes: Digital Banking, Digital Platform, Life Style Banking, Branch-Free Banking, Deep Personlization

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

In 2014, Anthony Thomson (Thomson), founder and former chairman of Metro Bank, along with five others, founded a digital mobile bank at Durham, UK, under the name Atom Bank. Thomson observed that the number of mobile users for banking services had increased over the years in Europe (Refer to Exhibit II for a comparison of the platforms used for retail banking in Europe). Thomson also observed that the big traditional banks were facing problems like having old IT systems, legacy real estate, and branches in locations that nobody required and a steep decline in the number of people using branch banking...

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