Atom Bank: The "Next Generation" Digital Challenger Bank in UK

Case Code: BSTR567
Case Length: 13 Pages
Period: 2014-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.300
Organization: Atom Bank
Industry: Banking
Countries: UK
Themes: Digital Banking, Digital Platform, Life Style Banking, Branch-Free Banking, Deep Personlization

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In October 2018, United Kingdom (UK) based mobile banking player Atom Bank plc. (Atom Bank) was recognized by (KPMG) as one of the world's most innovative companies in financial technology for the fourth consecutive year for its creation of products and services that had disrupted the existing processes and products dominating the banking industry.

Launched in 2016, Atom Bank had started with a funding of £149 million from investors. It became the UK's first digital bank to offer easy and convenient banking, along with unique and engaging ways to manage money...

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