Crisis at Automaker Stellantis: Will this be the End of an Incredible Journey?

Case Code: BSTR690 Case Length: 14 Pages Period: 2021 - 2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Stellantis Industry : Automotive Countries : Netherlands Themes: Brand Revival, Competitive Strategy, Corporate Strategy,General Management and Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Rise of Stellantis

Stellantis was formed in 2021 following a strategic merger between French car maker Peugeot S.A. (PSA) and Italian-American vehicle maker Fiat Chrysler Automobiles (FCA). Post merger, the company had popular brands such as Peugeot, Opel, Citroen, Jeep, Fiat, and Chrysler. The merger created the fourth largest automaker in the world. (Refer to Exhibit I for market value in terms of market capitalization). Stellantis aimed to leverage the strength of the combined entity in the field of innovation and sustainable mobility to grab a share of the global automotive sector. Commented Philippe Houchois, analyst at Jefferies , “We remain supportive of Stellantis as a blueprint for legacy (manufacturers) to remain relevant in an industry undergoing fundamental transformation. Both parties have demonstrated above industry-average operating and capital-allocation skills.”..

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