PepsiCo Acquires Siete Foods

Case Code: BSTR698 Case Length: 6 Pages Period: 2014-2024 Pub Date: 2025 Teaching Note: Available

Price: Rs.200 Organization : PepsiCo, Inc. Industry : Food & Beverage Countries : United States Themes: Strategic Alliances, Diversification Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Pepsico Background

PepsiCo was formed out of the merger of Pepsi-Cola and Frito-Lay in 1965 with the vision of serving the perfect salty snack with the best cola. By 2014, PepsiCo had operations in more than 200 countries with 22 brands. The annual retail sales of each brand were estimated at more than US$1billion. Some of PepsiCo’s leading brands were Pepsi, Mountain Dew, Tropicana, Lipton, Mirinda, Diet Pepsi, Gatorade..

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