Tim Hortons: On the Road to Recovery?
| Case Code: BSTR647
Case Length: 16 Pages
Pub Date: 2023
Teaching Note: Available
Organization : Tim Hortons Inc.
Industry : Food & Beverage
Countries : Canada
Themes: Turnaround Strategy, Brand Revival, Crisis Management,Leadership and Change Management
Abstract Case Intro 1 Case Intro 2 Excerpts
Tim Hortons was founded in 1964 by Miles G. Tim Horton (Tim), a National Hockey League player. The first store, which opened in Hamilton, Ontario, Canada, sold only coffee and doughnuts. Wanting to grow his company, in 1967, Tim joined hands with Ron Joyce (Joyce), a Canadian entrepreneur..
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