Tim Hortons: On the Road to Recovery?

Tim Hortons: On the Road to Recovery?
Case Code: BSTR647
Case Length: 16 Pages
Period: 2014-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization : Tim Hortons Inc.
Industry : Food & Beverage
Countries : Canada
Themes: Turnaround Strategy, Brand Revival, Crisis Management,Leadership and Change Management
Tim Hortons: On the Road to Recovery?
Abstract Case Intro 1 Case Intro 2 Excerpts


In the first quarter ended March 2022, Tim Hortons Inc. (Tim Hortons), the iconic Canada-based coffee chain posted system wide sales growth of 12.9% to US$1.56 billion compared to US$ 1.38 billion in the corresponding period of the previous year. As of March 2022, Tim Hortons operated over 5,100 restaurants in 13 countries including the US, Mexico, Spain, the UK, and across the Middle East, China, Thailand, and the Philippines. Founded in 1964, Tim Hortons, commonly referred to as ‘Tims or Timmy’s’ by loyal customers, had become part of the Canadian identity. The chain appealed to a broad range of customers with a menu that included premium coffee, lattes, cappuccinos and espresso shots, specialty teas and fruit smoothies, fresh baked goods, sandwiches, wraps, soups, and other food products..

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