Timex in India|Business Strategy|Case Study|Case Studies

Timex in India

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Case Details:

Case Code : BSTR053
Case Length : 13 Pages
Period : 1990 - 2003
Organization : TATA Timex Corp
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Watches

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Future Prospects

In early 2003, the Indian watch market was characterized by severe competition (due to the entry of international players), changing market conditions, presence of multiple brands, low growth rate, high manufacturing costs and low capacity utilization.

However, according to analysts, as only one-fourth of the population in India owned a watch by this time, the market had a huge potential wanting to be tapped. The success of the players in the market would depend on their ability to create demand and market their products. Titan was the market leader in the organized market with a 50% share, followed by Timex (22%), HMT (14%) and other international brands such as Espirit, Swatch and Citizen (14%). Despite the decline in growth rate in the watch market through the early 2000s, in March 2003, Timex announced that because of its restructuring initiatives, it had achieved significant progress in terms of realization per watch, brand image and retail market share...

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Exhibit I: A Brief Profile of Titan
Exhibit II: Segmentation of the Indian Watch Market on the Basis of Price
Exhibit III: Popular Timex Brands Before the Breakup of The JV
Exhibit IV: Timex - Profit And Loss Accounts
Exhibit V: Timex - Key Financials

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