Li & Fung in 2003: Managing Globalisation|Business Strategy|Case Study|Case Studies

Li & Fung in 2003: Managing Globalisation

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTA090 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Case Length : 12 Pages
Period : 2003
Organization : -
Pub Date : 2004
Teaching Note : Not Available
Countries : Hong Kong
Industry : -


Li & Fung is one of Hong Kong's most successful trading companies. The company deals in various types of consumer goods like textiles, toys, sporting equipment and household items. Founded about 90 years back, Li & Fung employs 2,500 people worldwide. It has offices in 40 countries. The Harvard educated Fung brothers, Victor and William are the architects of the company's success. The brothers believe that even in the age of the Internet, trading intermediaries have an important role to play. They feel that the role of a trader goes beyond matching the needs of the buyers and sellers to add value in innovative ways. As 2003 draws to a close, Li & Fung also knows that it will have to keep innovating to stay ahead of other players. This case can be used to discuss global supply chain management in an MBA class.


  Page No.
Introduction 1
Background Note 1
Leveraging Information Technology 5
Global Expansion 6
Value Chain Configuration 7
Organization Structure 9
Concluding Notes 10
Exhibits -


Li & Fung, Lifung, Fung brothers, Hong Kong, Trading intermediaries, Value chain, Trading company, Victor Fung, Outsourcing, Inchcape marketing services, Jackets, John Waynes, Toys

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