Perdue Farms - Differing Values in Different Generations
| Case Code: FBM002 Case Length: 13 Pages Period: - Pub Date: 2015 Teaching Note: Available |
Price: Rs.500 Organization: Perdue Farms Industry: Food Countries: US Themes: Family-owned business, Succession Planning, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In December 2014, Perdue Farms, the chicken processing company based in Salisbury, US, found itself the target of huge criticism from media and the public after a video about one of its farms was released on the website of a leading animal welfare organization, Compassion in World Farming. The film, shot at the farm of one of the Perdue farmers, disclosed the harsh realities of how chickens were treated on these farms and how they were exploited for producing bigger pieces of meat. This was not the only problem plaguing the company. Some environmental groups had filed a lawsuit against it for polluting the nearby rivers and their tributaries...
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