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The Chappell Way (A): A Case Study in Team Building and Group Dynamics

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : HROB097 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Human Resource Management/ Organizational Behavior, Team building,
Case Length : 20 Pages
Period : 2005-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : Not Applicable
Industry : Sports and Entertainment
Countries : India


This case is about the coaching style adopted by Australian cricket legend, Greg Chappell (Chappell) as the coach of the high profile Indian cricket team. The case discusses the various initiatives undertaken by Chappell to bring about a radical change in the Indian team as part of his 'Vision 2007' and make them top contenders for the 2007 World Cup.

The coaching method, which was personally researched by Chappell and his business partner Frazer, was very unconventional. In addition to unusual training drills, the team members also took part in lectures on concepts in lateral thinking and other concepts and methods that are generally used in management training.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The case also discusses the public spat between Chappell and India's most successful captain Sourav Ganguly (Ganguly) which led to the ouster of Ganguly from the team. The team had a very good run in the 2005-06 cricketing season in the One Day Internationals. Chappell's coaching method and his emphasis on process was widely appreciated. He was approached by many corporate houses to take sessions on team building. The Indian cricket team seemed to be on the right track. However, Chappell's handling of the issue related to Ganguly, who had many loyal supporters in the team, was criticized. Some experts felt that Chappell lacked the human touch and cultural sensitivity that was so important for the success of a coach. They felt that though the team was doing well in the short-term the long term ramifications for the team was ominous. The case will help understand various issues in human resource management and organizational behavior and generalizations can be made to the corporate work environment.


Understand the issues and constraints in team building and team management

Understand the various concepts of group dynamics, change management, conflict management, etc

Appreciate the importance of people skills for a coach / leader / manager

Understand the issues and constraints in coaching a team (Generalizations can be made to coaching in a corporate setting)


  Page No.
Taking Indian Cricket to the Next Level?   1
Background Note   3
The Chappell Way   5
Chappells Selection Welcomed   5
Some Contributions of Chappell   6
An Inauspicious Beginning 10
A Clash of Personalities 11
Rebellion in the Ranks 13
Balance of Power Shifts toward Coach 13
The Guru has Arrived 15
Criticisms 15
On the Right Track? 16
Exhibits 17

Key Words:

Indian cricket, Coaching and Mentoring, Greg Chappell, Management training, Team building, Group dynamics, Organizational development, Attitude, Leadership, SWOT analysis, Performance management, Chappellway, BCCI, personality, People skills, People management, Six hats technique, Lateral thinking, communication, Change agent.

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