YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry

            
 
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Case Details:
Case Code : HROB111
Case Length : 17 pages
Period : 2003-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : YES BANK
Industry : Banking
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"We believe that high quality Human Capital is the biggest asset in an organization and have been focused on attracting and retaining the best talent from India and abroad. We believe that best performance can only be achieved through empowered employees and therefore, we offer all YES BANKers an opportunity to work in a growth environment with a young work force."1

- Rana Kapoor, CEO and Managing Director, YES BANK, in 2007.

"Although a startup bank, YES BANK has laid critical importance to Human Capital. The Bank has focused on attracting and retaining the best talent from the Financial Services sector from India and also from abroad. The management talent at YES BANK in a very short span of time is already considered to be amongst the best in the Indian banking sector, laying a strong foundation of enduring trust."2

- Intel Solution Services3, in 2006.

"The company believes that employees are the key to building a strategic, comparative advantage and enabling its business strategy of knowledge-based banking and service differentiation."4

- Financial Express5, in 2004.

Banking on its Human Capital

In August 2007, YES BANK (Yes Bank), a private sector bank, won the 'CEO with HR Orientation' award at the Times Ascent HR Excellence Awards for its human capital initiatives. Rana Kapoor (Kapoor), Founder, Managing Director, and CEO, who received the award, said this award was a just recognition for the various innovative HR initiatives being implemented in the bank, the newest in the Indian banking sector.

Earlier in 2006 and 2007, it had won other major awards for its innovative HR initiatives. In addition to winning awards for innovative HR practices, the bank had also established itself as a top bank in India despite being a late entrant.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Yes Bank was incorporated in 2003. Since it started its banking operations in 2004, the bank had experienced unprecedented growth in the Indian banking sector. Analysts felt that this was a significant achievement for a bank which had started late in a highly crowded market when compared to other new age private sector banks. The bank had charted a strategy that helped it differentiate itself from others in the banking sector. It differentiated itself from other players in the industry through its unique 'knowledge banking approach', emphasis on technology, and human resources. The knowledge banking approach was its main pillar of differentiation and, using this, it provided specialized services to various sunrise industries through domain experts.

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1] "Yes Bank Awarded CEO with HR Orientation," www.moneycontrol.com, September 1, 2007.

2] "Wireless Banking Gets the Nod," www.intel.com, 2006.

3] Intel Solution Services is a part of the Santa Clara, California, USA-based leading producer of semiconductors and computer microprocessors, Intel Corporation.

4] Mona Mehta, "The People Challenges of a Start-up," www.financialexpress.com, December 4, 2004.

5] Financial Express is a leading business newspaper in India.

 

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