Mahindra & Mahindra's E-Business Initiatives|IT and Systems|Case Study|Case Studies

Mahindra & Mahindra's E-Business Initiatives

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : ITSY037 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Case Length : 12 Pages
Period : 1995 - 2003
Pub Date : 2004
Teaching Note : Available
Organization : Mahindra & Mahindra
Industry : Automobile
Countries : India


Mahindra & Mahindra started its E-Business initiatives in 1995. E-Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices. In June 1996, M&M launched its website, which was one of the first corporate websites. In 2000, M&M extended the Intranet to three websites dedicated to suppliers and dealers of the automotive and farm equipment sectors. In the same year, it started CRM and SCM initiatives, which helped in analyzing customer buying behavior and product development with the help of data mining tools. All these initiatives seemed to have paid off and in 2003 M&M's farm equipment sector won Japan's prestigious Deming award.

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies


E-Business, Enterprise Resource Planning (ERP) Implementation.


  Page No.
Introduction 1
Background Note 2
E-Business Initiatives 4
Benefits of E-Initiatives 6
The Road Ahead 7
Exhibits 8


Mahindra & Mahindra, E-Business, CRM, SCM,,, ERP, B2B, B2C, Ford Motor Company, E-Ventures, Farm Equipment Sector

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