Coca-Cola Employing Business Intelligence to Transform its Business

Coca-Cola Employing Business Intelligence to Transform its Business
Case Code: ITSY112
Case Length: 15 Pages
Period: 2010-2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization: The Coca-Cola Company
Industry: Food & Beverage
Countries: United States
Themes: Technology Strategy, Machine Learning, Big Data Strategy,Artificial Intelligence
Coca-Cola Employing Business Intelligence to Transform its Business
Abstract Case Intro 1 Case Intro 2 Excerpts

About Coca-Cola

The Coca-Cola beverage, popularly referred to as ‘Coke’, was a kind of cola – a sweet carbonated drink containing caramel and other flavoring agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886, at Atlanta, Georgia, US. The beverage was named Coca-Cola because it contained extracts of Coca leaves and Kola nuts . Frank M. Robinson (Robinson), Pemberton’s book-keeper and partner who came up with the name for the drink, suggested that it be spelt Coca-Cola rather than Coca-Kola because he thought the two C’s would look better while advertising..

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