Coca-Cola Employing Business Intelligence to Transform its Business
| Case Code: ITSY112 Case Length: 15 Pages Period: 2010-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: The Coca-Cola Company Industry: Food & Beverage Countries: United States Themes: Technology Strategy, Machine Learning, Big Data Strategy,Artificial Intelligence |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
The world’s largest beverages company, The Coca-Cola Company (Coca-Cola), employed various Business Intelligence (BI) tools throughout its organization. BI technology was used in one of the most remarkable ways at its largest independent bottling partner Coca-Cola Bottling Co. Consolidated (CCBC) , which had been beset with major issues due to manual reporting procedures. With manual reporting procedures, the staff of CCBC did not have access to real-time sales and operations data. Consequently the company’s processes slowed down. Besides, the business teams could not take effective decisions due to delays in reporting and this led to a lack of coordination between different departments. As a solution to the problem, Coca-Cola began implementing a set of BI tools in CCBC in the mid-2010s..
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