Toward Customer Service Excellence: OCBC Bank`s First-to-Market Digital Solutions

Case Code: ITSY124
Case Length: 12 Pages
Period: 2010-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization: Oversea-Chinese Banking Corporation Limited
Industry: Banking
Countries: Singapore
Themes: Information Systems, Digital Strategy, Customer Relationship Management,Banks and Banking
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Initiatives Supporting Digital Transformation

To ensure seamless functioning of digital services and inculcate a digital culture across the organization, OCBC launched a digital training program for employees, strengthened cybersecurity through its own data center, and conducted a training program on cybersecurity for employees..

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