Innovations in the Banking Industry in India

Innovations in the Banking Industry in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BREP005 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


Case Length : 14 Pages
Period : 1991 - 2004
Pub Date : 2004
Teaching Note : Not Available
Organization : -
Industry : Banking
Countries : India


In the 1990s, the banking sector in India saw greater emphasis being placed on technology and innovation. Banks began to use technology to provide better quality of services at greater speed.

Internet banking and mobile banking made it convenient for customers to do their banking from geographically diverse places. Banks also sharpened their focus on rural markets and introduced a variety of services geared to the special needs of their rural customers.

Banking activities also transcended their traditional scope and new concepts like personal banking, retailing and banc assurance were introduced.

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The sector was also moving rapidly towards universal banking and electronic transactions, which were expected to change the way banking would be perceived in the future.


Examine the development of the banking system in India and understand the changes occurring in it.

Understand the need for innovations in banking to create greater value for customers and enhanced efficiency for the banks.

Appreciate the role of technology in increasing the convenience of customers and improving banking operations.

Study the banking needs of rural India and the initiatives taken up by banks to cater to these needs.

Analyze the changes occurring in the Indian banking sector and how these changes are likely to influence the way banking will be done in the future.


  Page No.
Breakthrough in Funds Transfer 1
Background Note 2
Innovations in Banking in India 3
Technology for Value Creation 3
Rural India Catching Up 5
Banking beyond Banking 7
The Changing Face of Banking 8
The other side 9
Where is Indian banking heading? 10
Exhibits 11


Real Time Gross Settlement (RTGS),Total Branch Automation (TBA),Internet Banking,Automatic Teller Machines (ATMs), Banking Kiosks,Mobile Banking,Kisan Credit Card (KCC),Microfinance,Self Help Groups,Personal Banking,Retail Banking

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