How Attractive is Asian Insurance Market

How Attractive is Asian Insurance Market
Case Code: INS009
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
How Attractive is Asian Insurance Market
Abstract Case Intro


The case discusses the growing importance of the insurance sector in the Indian economy after its liberalization. The case also throws light upon the importance of and the challenge posed by sales forecasting in the insurance sector. The average growth of both, life insurance as well as non-life insurance business, in comparison to Europe and other Asian countries is done in the case. The case also touches upon the likely impact of demographic and social changes on the premiums in the life and non-life insurance businesses.

Towards the end, the case examines the drivers and deterring factors for growth of insurance business in India.


  • Understand the projected growth for life and non-life insurance businesses in India following liberalization of the insurance sector
  • Compare the Indian insurance market with the European and Asian insurance markets thereby helping the student to understand the potential that lies ahead for Indian insurance companies


Importance, Insurance Sector, Indian Economy, Liberalization, Light, Sales Forecasting, Insurance Sector, Average Growth, Life Insurance, Non-life Insurance, Europe, Asian Countries, Demographic, Social Changes, Premiums, Life, Non-life Insurance, Drivers, Deterring Factors

Buy this case study (Please select any one of the payment options)

Custom Search