Marketing Strategies in the Indian Insurance Market

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Marketing Strategies in the Indian Insurance Market case study (Case Code: INS016) click on the button below, and select the case from the list of available cases:

Insurance Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Insurance Case Studies
Case Studies Collection
Short Cases Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : INS016 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Shipping & Handling Charges extra


Case Length : 04 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India


These caselets examine the growing competition in the Indian insurance sector with the entry of private players (after liberalization of the sector), and the alarm it gave to Life Insurance Corporation (LIC), the public sector giant in India.

Caselet 1 discusses the key marketing strategies that Life Insurance Corporation (LIC) should adopt to withstand the competition.

Caselet 2 focuses on the kind of customer service that LIC should provide, and the extent to which it should use information technology, in order to achieve its objectives. This caselet also covers the difficulties faced by Life Insurance Corporation in using information technology.

Insurance Case Studies | Case Study in Management, Operations, Strategies, Insurance Case Studies, Case Studies


Understand the level of competition prevailing in the Indian insurance industry

Discuss strategies and plans to counter the moves of competitors

Understand the threat to the Life Insurance Corporation (LIC) posed by potential competitors


Competition, Indian insurance sector, entry, private players, liberalization, sector, Life Insurance Corporation, LIC, marketing strategies, customer service, information technology

Marketing Strategies in the Indian Insurance Market - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.