Marketing Strategies in the Indian Insurance Market
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Case Code: INS016 Case Length: 04 Pages Period: 2003 Pub Date: 2003 Teaching Note: Available |
Price: Rs.100 Organization: Varied Industry: Insurance Countries: India Themes: - |
Abstract Case Intro
Caselet 01
"There is a time fixed for the meeting to begin - at 10 am - but none for it to end. The earliest we have finished has been at 11.30 pm. However, there have been occasions when we've continued even past 3 o'clock in the morning," said GN Bajpai, Chairman, Life Insurance Corporation of India.
Since September 21, 2000, fortnightly meetings of LIC's heads of department have been taking place at the LIC Yogakshema office in Mumbai. The discussions are so intense and focused that it is difficult to say when the 27-strong top management team at LIC - including the seven zonal chiefs and the chairman - who have locked themselves in the boardroom will disperse...
Caselet 02
In the third phase of its networking plan, Life Insurance Corporation (LIC) placed orders for connecting 43 more of its centers using Wide Area Network or WAN. LIC is slowly adopting information technology (IT). It wants to shed its image of being a slow and sluggish company. It is even thinking of setting up a call center and offering Customer Relationship Management services to its customers. LIC, which has around 1.2 lakh employees, has discovered that by adopting IT, it can kill two birds with one stone: take care of its technology needs and, at the same time, gainfully employ its large workforce...
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