Marketing Information Systems in Insurance Companies
Case Code: INS031
Case Length: 03 Pages
Pub Date: 2003
Teaching Note: Available
Abstract Case Intro
The case examines the growing potential of the insurance business worldwide and the need for improving operations to survive in the new insurance environment.
It also throws light on the growing need for a Marketing Information System (MIS). The various advantages of an MIS for insurance companies are also discussed in the case. In addition, the role of an MIS in auditing sales and other operations is examined.
- Understand the changing business scenario in the insurance sector worldwide
- Understand the importance of a Marketing Information System (MIS) for insurance companies
Growing Potential Business, Worldwide Operations, Insurance Environment, Growing Need, Marketing Information System, MIS, Insurance Companies, Auditing Sales
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