Marketing Information Systems in Insurance Companies

Marketing Information Systems in Insurance Companies
Case Code: INS031
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Marketing Information Systems in Insurance Companies
Abstract Case Intro


The case examines the growing potential of the insurance business worldwide and the need for improving operations to survive in the new insurance environment.

It also throws light on the growing need for a Marketing Information System (MIS). The various advantages of an MIS for insurance companies are also discussed in the case. In addition, the role of an MIS in auditing sales and other operations is examined.


  • Understand the changing business scenario in the insurance sector worldwide
  • Understand the importance of a Marketing Information System (MIS) for insurance companies


Growing Potential Business, Worldwide Operations, Insurance Environment, Growing Need, Marketing Information System, MIS, Insurance Companies, Auditing Sales

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