Marketing Information Systems in Insurance Companies

Marketing Information Systems in Insurance Companies
Case Code: INS031
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Marketing Information Systems in Insurance Companies
Abstract Case Intro

Finance Limited and later entered the insurance sector by starting Crown Insurance Limited. Crown Insurance Limited was based in Australia.

As opportunities increased, Crown Insurance Limited slowly expanded its operations to other nations. After opening numerous branches, the company found it difficult to control their operations. Woodbridge therefore decided to bring the entire system under one parent entity.

Voicing his apprehension to his business partner, Jim Crowe (Crowe), he said, "The future looks bleak unless we come out with something special." "With such exponential growth in the insurance industry, and with more and more countries opening up their markets, there is no reason to worry. Actually we can expect a more prosperous future ahead," said Crowe.

"Exponential growth itself is the problem. If we can't keep pace with our competitors, we will be in the soup," said Woodbridge.

"Then what should we do?" asked Crowe.

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