Louis V Gerstner - The Man Who Turned IBM Around
	
 
		
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  This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
  
  
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Case Details: | 
						Price: | 
					 
					
						| Case Code | 
						: | 
						LDEN007 | 
						For delivery in electronic format: Rs. 300; 
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
						Themes
						Great Leaders  | 
					 
					
						| Case Length | 
						: | 
						14 Pages | 
					 
					
						| Period | 
						: | 
						1992-2001 | 
					 
					
						| Pub Date | 
						: | 
						2002 | 
					 
					
						| Teaching Note | 
						: | 
						Not Available |  
					
						| Organization | 
						: | 
						IBM | 
					 
					
						| Industry | 
						: | 
						Information 
						Technology | 
					 
					
						| Countries | 
						: | 
						USA | 
					 
				 
				Abstract:
				
					
						| 
 
The case examines in detail the way in which Louis V. Gerstner transformed one 
of the most admired companies in the US - IBM, from a loss-making one to a 
market leader.  
 
The case further examines the leadership qualities of Gerstner 
which contributed to this transformation.
It also gives an account of Gerstner's past experiences, and how he learned from 
those experiences.  
 
The case details several measures taken by Gerstner to turn 
IBM around including customer orientation, reducing work force, decentralizing 
decision making, developing e-business strategies etc. 
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				Issues:
»  Understand and appreciate the role of a leader in reviving the fortunes 
of a loss making company. 
Contents:
				
				
Keywords:
Louis V. Gerstner, US, IBM, loss-making, market leader, 
leadership qualities, Gerstner, IBM around, customer orientation, reducing work 
force, decentralizing decision making, developing e-business strategies 
 
				
				Louis V Gerstner - The Man Who Turned IBM Around
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