The Saga of Lee Iacocca - From Ford to Chrysler

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : LDEN009 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra



Case Length : 10 Pages
Period : 1924-2001
Pub Date : 2003
Teaching Note : Not Available
Organization : Ford, Chrysler
Industry : Automobile
Countries : USA


The case discusses the leadership qualities and management style of Lee Iacocca and how he transformed a near bankrupt company, Chrysler, into one of the leading automobile manufacturers in the world.

The case discusses at length the major achievements of Iacocca at Ford Motors and Chrysler, and critically examines the positive as well as the negative aspects of Iacocca's leadership.


  Differentiate a leader from a manager and how a manager can grow to a leadership position.


  Page No.
Introduction 1
Background Note 2
The Tenure at Chrysler 4
Turning Around Chrysler 5
Iacocca - The Leader 6
The Other Side of Iacocca 7
Exhibits 9


Leadership qualities, management style, Lee Iacocca, transformed, bankrupt company, Chrysler, leading, automobile manufacturers, world, length, major achievements, Ford Motors, Chrysler, Leadership.

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