Turnaround of Citigroup: Challenges Ahead for Jane Fraser

Turnaround of Citigroup: Challenges Ahead for Jane Fraser
Case Code: LDEN233
Case Length: 17 Pages
Period: 2023-2025
Pub Date: 2025
Teaching Note: Available
Price: Rs.400
Organization : Citigroup Inc.
Industry :Banking
Countries : United States
Themes: Leadership Style, Turnaround Strategy, Leadership Style,Technology in Healthcare,Restructuring
Turnaround of Citigroup: Challenges Ahead for Jane Fraser
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note – Citigroup

The 2008 global financial crisis had pushed several American banks to the verge of bankruptcy. Citi was also one of those affected. Even before the financial crisis hit Citi, the bank was struggling to generate growth in its net income, a fact attributed to its several businesses. The global financial crisis added to its troubles and Citi was teetering on the brink of collapse until it was rescued by the federal government. Subsequently, the top leadership decided to focus on transforming the bank. Fraser, then head of strategy at Citi, said, “We thought the whole US financial system was going down, and when you have been through that, when you think everything has gone – all customer deposits, all savings in the system, and the rest of it – you have extraordinary clarity. You are remarkably indifferent to some of the decisions you have to make about your own institution. Every vested interest goes out of the window.”..

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