BPCL's Petrol Pump Retail Revolution
|
|
ICMR HOME | Case Studies Collection
To download BPCL's Petrol Pump Retail Revolution case study
(Case Code: MKTG016) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
MKTG016 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesRetailing |
| Case Length |
: |
6 Pages |
| Period |
: |
1995-2001 |
| Pub Date |
: |
2001 |
| Teaching Note |
: |
Available |
| Organization |
: |
BPCL, IOC |
| Industry |
: |
Energy & Utilities |
| Countries
|
: |
India |
Abstract:
|
The case provides a detailed insight into Indian oil major Bharat Petroleum's (BP) transformation of its petrol pumps into modern retailing centres.
Examining the reasons behind the renewed focus retail outlets and the mechanism it adopted to effect the changes, it highlights BP's retail revolution.
|
|
Issues:
» Penetration of petrol majors into retail pumps, retail revolution in the Indian petroleum industry, BPCL's Bazaar concept.
Contents:
Keywords:
Indian oil, major, Bharat Petroleum, BP, petrol pumps, retailing centres, retail outlets, retail revolution
BPCL's Petrol Pump Retail Revolution
- Next Page>>
|
|
