Tesla`s Marketing Revolution: Driving the Future of Mobility through Brand Advocacy

Case Code: MKTG472
Case Length: 9 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Tesla, Inc.
Industry : Automotive
Countries : United States
Themes: Advertising & Promotion, Advocacy Campaigns

Abstract Case Intro 1 Case Intro 2 Excerpts

The Road Less Traveled — Tesla’s Journey To Disruption

Tesla was founded in 2003 by Martin Eberhard and Marc Tarpenning, two engineers from the US, who envisioned a future powered by electric vehicles. They wanted to make electric cars that would be fast, fun to drive, and had zero emissions. In its early days, Tesla was a small startup struggling to bring its vision to life in a world dominated by internal combustion engines..

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