Tesla`s Marketing Revolution: Driving the Future of Mobility through Brand Advocacy

Case Code: MKTG472
Case Length: 9 Pages
Period: -
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Tesla, Inc.
Industry : Automotive
Countries : United States
Themes: Advertising & Promotion, Advocacy Campaigns

Abstract Case Intro 1 Case Intro 2 Excerpts

The Silent Buzz — Tesla’s Unique Approach To Marketing

In May 2023, Elon Musk (Musk), CEO of American multinational automotive and clean energy company Tesla Inc. (Tesla), said during a shareholder meeting, “We’ll try a little advertising and see how it goes.” Subsequently, in early 2024, Tesla came out with advertisements for Tesla’s Model Y on several social media platforms. This decision marked an about-turn in what Musk had earlier said – that he had always believed that Tesla’s product was good enough and did not need advertising. In 2019, he had said, “Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great.”..

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