The AXA Way: Improving Quality of Services

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER058
Case Length : 17 Pages
Period : 1997-2006
Organization : AXA
Pub Date : 2006
Teaching Note :Not Available
Countries : France
Industry : Financial Services

To download The AXA Way: Improving Quality of Services case study (Case Code: OPER058) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra

» Operations Case Studies
» Case Studies Collection
» ICMR HOME
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Background Note

The parent company of AXA, Mutuelle Contre de l'Assurance contre l'incendie (MCI), was founded in 1816 by Jacques-Théodore le Carpentier and 17 other entrepreneurs. The company was located at Rouen4 and was established as a fire insurance company. For a period of five years, every shareholder in the company was both insurer and insured party. This was the beginning of a mutual company, where the company was owned by insured parties.

With growing competition from companies like La Providence (founded in 1838) and La Paternelle (founded in 1843), MCI decided to diversify and develop its activities.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

For this purpose two companies were created, Mutualité Immobiliére and Mutualité Mobiliére for insuring movable risks; these companies started operating in 1847. In the 1850s, the companies expanded their activities across France and started covering real estate risks. In 1881, the companies merged under the name Ancienne Mutuelle (AM).

In 1922, AM began offering automobile insurance under the name - AM Accidents. During the Second World War, in 1944, the company's offices were bombed by US forces. The accident and life insurance divisions were not severely affected by the war, but tighter controls became necessary. This led to constitution of Groupe AM in 1946, under the leadership of André Sahut d'Izarn. The company's first merger, with AM du Calvados, took place in 1946. In the following decade, AM acquired Mutuelle d'Orléans, Mutualité Gérale life insurance company and La Participation. In 1955, AM ventured overseas, starting its operations in Quebec, Canada. In 1958, Claude Bébéar (Bébéar) joined the group as a senior manager.

Bébéar was sent to Canada on an assignment and he developed the Canadian subsidiary of AM named Provinces Unies.

After the death of André Sahut d'Izarn in 1972, the company went through a turbulent period. In 1974, activities at AM were paralyzed for over two months, owing to a strike in the company. Bébéar's successful resolution of the strike impressed the board members and he was brought in as Chairman in 1975. Bébéar brought in several changes beginnning with a change in name of the company. AM was renamed Mutuelles Unies (MU) in 1978. In the same year, MU acquired another French company, Compagnie Parisienne de Garantie...

Excerpts >>


Custom Search





 

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

4]  Rouen was the capital city of Normandy, in northwestern France, and is presently the capital of the Haute-Normandie region.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.